Today when I look back I realize that I was Designer number 1. While we were widely successful with Studios in the US, there was lot of skepticism and speculation about the success of it in India – I took it up as a challenge because I absolutely believed that this is the future of our growth.
I infused mindset changes in the firm through Design Thinking Workshops, iPitches and Hackathon as the way to define and design the future. It helped the firm and me as a design leader to stay differentiated ahead of the curve in the market place.
I have always nurtured and built brands through different mediums. Now am transforming experiences with human centered design. As humans we remember experiences more than things and experience is fast becoming the key differentiator in the market so we started Film Xperience because bringing experience to life is our business.
We use Films in different ways, be it an Ice-breaker or a Design pitch or maybe to just bring simple stories to life.
